Business Building Goals and How to Achieve Themadmin
Business Building Goals and How to Achieve Them
Every business owner wants to grow their business in the coming year. This is the number one goal I hear from clients, but it is not enough. Many struggle to define what that means, and it can be very different for each business.
Take the time to figure out what growing your business means to you. Do you measure the size of your business in number of employees? Is your goal to make a certain amount of revenue from sales? Would you like to reach out to new markets and grow your client base?
Define the Dream
Leaders all have big dreams of success. Those who can define the dream are much more likely to get there. Without a clear definition, you will find your vision of success keeps moving and you never really attain it.
Start by making a list of your current accomplishments with respect to your business. Maybe you hired your first full-time employee last year or grew your staff by 30%. Calculate your increase in revenue from the year before. If your business is very new, just go back one quarter.
Consider all of the metrics that identify success in business: number of employees, size of customer base, revenue, profit, number of offices or facilities, and size of your product line. These are just examples. In your business there may be other metrics to track.
Now write down a clear definition of growth for your business. Maybe you need to increase all of these metrics, or maybe your vision is concentrated on just one at a time. Without a clear definition of the next success milestone in your business, you cannot achieve it.
Make a Plan
The other prerequisite for business growth is a strategy to achieve your goals. You have to do more than just work hard to get where you are going. You have to focus your energies on tasks that will bring the results you are looking for. Without this focus, hard work may come with disappointing results.
For each part of your business success vision, you need to have a plan of concrete actions that will make your vision a reality. For example, a goal of increasing sales by 20% is a good place to start. You can do the math and figure out how many new sales you need each month to reach this goal.
Then, you have to make a plan…what are you going to do to bring in those additional sales? Look at how you bring in sales, now. If you have a 10% return rate on cold calls, you can figure out how many more cold calls you need to make to reach your sales goals. Add additional time spent making those calls to your daily schedule.
Try Something New
Doing more of what works is a simple plan for reaching new business goals. A riskier, and therefore more potentially rewarding, strategy is to try new ways of reaching customers and building your business. You will eventually use up all the hours in your day making cold calls. Should your business growth plan stop there?
The key to growing any business is letting people know what you are selling, so they have a chance to buy. Whether you sell products or services, making your business visible to potential customers will increase your sales. The better you are at describing your products or services, the higher your conversion rate will go.
Phone calls are nice, but what if you could explain your services to millions of people all at one time? You could take the time to craft a description that informs and educates your potential customer base, and put that in front of thousands of people who are already looking for what you have to offer.
That’s the magic of the internet, and when used skillfully, it is the best tool to help grow any business.
Here’s the Plan That Works
You don’t have to be a digital marketing expert to take advantage of the internet to grow your business. Begin by following these three steps:
- Write and publish two or three blogs every week on your website. These can be short, informative pieces of around 500 words. They should be interesting and engaging to your target audience. This is not sales copy but information of real value you can share from your expertise in your industry.
- Include keywords in your blogs. Use the words that people are searching when they look for your products or services. If you are an architect, consider phrases like, home design pro, residential architect, and contemporary building design.
- Share your blogs on social media. Write a provocative post about your new blog that links back to your website. People spend thousands of hours collectively on social media. Those who see your post and click the link to read the whole blog are your potential customers.
Blogging is an accessible way to increase traffic to your website. The longer those visitors remain on your site, reading your blog and then browsing your product and services, the more likely they are to buy. Making your blog truly engaging and those web visitors will come back and share your blog with their friends.
If you need help getting started or sustaining a consistent blog-publishing effort, check out our affordable blog service.