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What’s The Big Benefit of Blogging, Anyway?

What’s The Big Benefit of Blogging, Anyway?

Anyone who is tuned into internet marketing knows that bloggers have an opportunity to gain revenue with their blogs. By developing interesting and engaging content, they build an audience that translates into advertising revenue. What bloggers are selling is their opinion embodied in their writing.

You are not a blogger. You are selling actual products or services, and you don’t have time to write about it. You are also not a writer, so why should you be concerned about blogging? What do you have to gain by adding a blog to your professional website?

Content is King

It is a tired cliche by now but still true. The amount and quality of content on your website will drive your search engine results. Your professional website is out there, but if it does not come up in search engine results, no one is seeing it. Most unique web traffic comes from search engines. Without visibility in online searches, you are missing out.

Unique web traffic means new potential customers visiting your website. Search engine optimization (SEO) involves using relevant keywords in your website, so search engines know how to index your site. Photos of your products make your website attractive, but it is the words that increase your visibility in online searches.

Content on your website serves two purposes: it is there for search engines and customers to read. The longer a visitor stays on your website, the more likely they are to buy. The high quality photos of your products on your website make it attractive, but it is the written content that keeps customers engaged.

Business Benefits of a Blog on Your Website

According to a recent article in Forbes, “Blogging on your company’s website is one of the best ways to differentiate yourself from your competitors.” It is a big marketplace out there. Customers looking for the products you offer are faced with many options to purchase. The decision-making process is not easy.

You can help customers decide to purchase from your company by standing out in the market. Highlighting unique features, higher quality or better customer response will attract the attention of customers wandering through the marketplace.

Here are some other benefits of adding a blog to your website:

  • Build brand loyalty
  • Increase conversion rate
  • Add a personal touch
  • Anchor your social media initiatives
  • Develop credibility

A blog gives your customers a better experience when they visit your website. It helps explain your brand in a way that customers can connect with. It is an opportunity to go beyond product descriptions to share information about how to use your products and capitalize on their unique features.

How to Add Content to Your Website

The framework of your basic website provides some opportunity to include written content. The most obvious place to include relevant information is on your product description pages. Building out those descriptions with plenty of information about your products will help improve your SEO.

Do not neglect the chance to add content on the other pages of your website. Use the About page, and even the Contact page, to write several sentences that include appropriate keywords for your business. Always make sure the content on your website makes sense to human readers, though, and never stuff it with keywords.

Once your website is built out, the best opportunity to continue to add fresh content is through a blog. Posting new blogs on a regular basis will continue to improve your search engine ranking. It will also engage your customers and encourage them to visit your website repeatedly.


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